Our story

 

About eleven + vyn™️

eleven + vyn™️ is a luxury jewelry, accessories, and lifestyle brand — the embodiment of love and faith, brought to life through exceptional, handcrafted designs that combine functionality, purpose, and timeless elegance.

Born from a desire to tell organic, relatable stories through wearable art, each piece is crafted to feel both elegant and edgy — meant to stand the test of time. The brand was founded in 2016 by Rose Yutuc, a visionary designer from Southern California, who transformed life’s hardships into something beautiful. Drawing inspiration from her devout faith in God and the birth of her daughter, Devyn Rose, what began as a dream soon became a deeply meaningful reality.

The Story Behind the Name

The journey began in 2014, after Rose gave birth to her daughter, Devyn. While navigating the challenges of postpartum depression, Rose found solace in jewelry-making — a creative outlet that brought her peace, healing, and a renewed sense of purpose. What started as a therapeutic hobby evolved into a brand originally named Vyn Jewelry, after her daughter.

In 2019, after the birth of her son, Jordan, Rose felt called to honor both of her children and rebranded the business as eleven + vyn™️.

Why "eleven + vyn"?

  • Eleven signifies her son Jordan’s birthday — 11.11

  • The plus sign (+) represents faith, positivity, intention, and the belief that we are better together

  • Vyn remains a tribute to her daughter, Devyn

A Brand with Heart

At its core, eleven + vyn™️ is about making women feel beautiful, confident, loved, and inspired. Each piece serves as a personal reminder of self-love, empowerment, and faith, no matter what season of life you’re in.

Every item is meticulously handcrafted with care and positive intention, designed to elevate your style while carrying deeper meaning.

True to Rose’s values, giving back is woven into the brand’s foundation. A portion of every purchase supports feeding hungry children in Los Angeles and Orange County and helps efforts to end human trafficking. Rose began this mission by donating 10% of all proceeds to The Food Bank, continuing her commitment to community care and impact.

From Healing to Recognition

Years of passion and dedication have blossomed into meaningful recognition. In early 2022, Rose was featured on Good Day LA, where she shared the inspiring story behind eleven + vyn. Soon after, she was invited to collaborate with Madewell, marking a powerful milestone that opened new doors for the brand. This momentum led to further opportunities, including collaborations with Nordstrom, Bloomingdale's, and lululemon.

“I’m incredibly grateful for every customer who supports and loves this brand. You inspire me daily. I hope that when you wear eleven + vyn, you’re reminded that you are loved, worthy, and never alone. Thank you for believing in me and being part of this journey.”
— Love, Rose